I believe organisations should be led by purpose and not trends. True progress comes from evolving with intent, creating meaningful impact that outlives individual success.

I am driven by a simple truth, impact is only real when it outlives you. Whenever I step into an organisation, I don’t just aim to improve it, I aim to rewire its culture so that people and performance thrive side by side.

Stagnation is never an option for me and so I love to bring momentum, transformation, and a fierce commitment to the company’s founding values. This is never left to chance, it comes with intention, precision, and a long-term vision anchored in the end goal.

My aim is not only to achieve results in the moment but to elevate those around me, so that the impact continues long after I have moved on. I want to keep that impact embedded within the very pulse of the company through its people.

I’ve lived the absence of opportunity. I grew up where expectation was low, and possibility seemed out of reach. That scarcity fuelled me to challenge comfort and disrupt what’s convenient. I always aim to build ripples that move the foundations of every space I enter.

An award-winning practitioner, I bring a strategic, evidence-based approach to cultural transformation. My work is strengthened by qualifications from Saïd Business School, University of Oxford, and Organisational Behaviour, and certifications spanning Strategy, Diversity & Inclusion, Change Management, Coaching, and Psychometrics.

Through the organisations I’ve partnered with, recognition has followed, in Diversity & Inclusion, Women in Leadership, Corporate Learning, and HR Strategy, Talent Acquisition and Employer Branding. I remain committed to enabling high-performance workplaces where every individual is empowered to thrive.

I’m currently exploring the science of performance and potential, to understand the concept of performance athletes and how to apply this in the workplace.

Maryam